Privacy Policy
Last updated: 16 July 2026
1. Who is the data controller
The data controller is Appliment d.o.o., registered at Utinjska ulica 19, 10000 Zagreb, Croatia, OIB (Croatian tax ID) 32696391835. For any data protection questions, write to .
2. Who this policy applies to
This policy covers two groups of people:
- Visitors and users who come to booking.metablink.eu, leave their contact details through a form or open a trial account.
- Clients of our users, meaning people who book an appointment through a salon or practice that uses MetaBlink. For this data, our user is the data controller and MetaBlink acts as a data processor under contract.
3. What data we collect and why
| Data | Purpose | Legal basis (GDPR) |
|---|---|---|
| Name, email, business name and industry from the form | Contact, trial setup, demonstration | Consent and steps taken at your request (Art. 6/1/a and b) |
| Billing and account data | Managing the subscription and issuing invoices | Performance of a contract and legal obligation (Art. 6/1/b and c) |
| Data of clients who book appointments (name, contact details, appointment, notes) | Booking, reminders, records | Processing on the user's instructions, as processor (Art. 28) |
| WhatsApp messages between a client and the assistant | Arranging appointments and sending reminders | Performance of the service and legitimate interest (Art. 6/1/b and f) |
| Technical data (IP address, device, cookies) | Security and visit measurement | Legitimate interest and consent for analytics (Art. 6/1/f and a) |
We do not ask for special categories of data, and please do not enter them in free-text fields. If your business processes health data, we agree on the terms of such processing in a separate contract.
4. WhatsApp and external services
To talk with clients we use Meta's official WhatsApp Business API. This means message content passes through Meta's systems under their terms. For processing forms we use Web3Forms, which forwards the form content to our email. To sync appointments, we connect, with your permission, to Google, Apple and Outlook calendars.
5. Recipients of data
We share data only with those who help us deliver the service, and only under contract:
- hosting and infrastructure providers,
- Meta Platforms for WhatsApp communication,
- providers that process forms, billing and email delivery,
- our accountants and competent authorities where the law requires it.
We do not sell data or share it with third parties for their own marketing.
6. Transfers outside the EU
Some of our partners process data outside the European Economic Area. In that case the transfer relies on the European Commission's standard contractual clauses or another valid mechanism, together with additional safeguards where needed.
7. How long we keep data
- Data from the contact form is kept while there is interest in the trial, and no longer than 24 months from the last contact.
- Billing and account data is kept as long as tax and accounting rules require.
- Data of clients who book appointments is kept for as long as the contract with our user lasts, and after it ends we delete it or return it as agreed.
8. Your rights
Under the General Data Protection Regulation you have the right to access, correct, delete, restrict processing, object and request data portability, as well as the right to withdraw consent at any time. How to exercise these rights is described on the Data Protection (GDPR) page. Send your request to and we respond within one month at the latest.
9. Cookies
Cookies and similar technologies are explained separately in our Cookie Policy. You can also change your preferences there.
10. Changes to this policy
We update this policy from time to time as the service or the law changes. The new version applies from the date it is published at the top of the page. If a change is significant, we will let you know in a noticeable way.
11. Supervisory authority
If you believe we have processed your data in a way that breaches the rules, you can contact the Croatian Personal Data Protection Agency (AZOP), Selska cesta 136, 10000 Zagreb, azop.hr. We would be glad if you reached out to us first, so we can sort it out together.